WILDFOX SWIM

It's been awhile since my last post, I've been busy adjusting to my new New York City life. I am currently the PR and Sales intern at Wildfox Couture's NY showroom and needless to say it's amazing.
A few weeks ago we flew out to Miami to launch the highly anticipated swim collection, Wildfox Swim. The collection was inspired by the story "Go West, young cow girl" featuring badass Aussie model Anja Konstantinova.
"The story is of a girl who loved roadtrips, roping cattle, and wearin' bikinis."

We kicked off the weekend with a wild launch party presentation in the penthouse of the Raleigh Hotel, where models worked the crowd to the music of DJ Mia Moretti and electric violinist Caitlin Moe.

Click on the image below to see the full lookbook and party photos on Wildfox's blog: www.ilovewildfox.com

Wildfox brings back Woodstock

Tucked in the basement of the Hudson Hotel, Good Units hosted the intimate preview for Wildfox Couture's Fall 2011 collection on Wednesday.

The dark underground atmosphere contrasted the colourful and fearlessly dressed guests. Guests were mingling and bobbing around to The Misshapes, watched videos from previous collections and sipped cocktails named the "Jimmy Hendrix" and "Anita Pallenberg". Designers Emily Faulstich and Kimerbly Gordon wandered the crowd that had slowly turned into a dance party.

The walls were carefully speckled with giant flowers, which complemented the flower-child look of the collection. Unlike the Fashion Week shows a few blocks north at Lincoln Center, Wildfox models danced with guests and made their way through the crowd to the front of the room where they formed a tall, skinny, leggy spectacle. Photographers swarmed, making the show official.

True to their brand, the collection preview consisted of baggy t-shirts with Woodstock inspired words ("I left my heart at Woodstock") and an over-sized, fringed, smiley-faced poncho. My favourite: the baggy, yellow, "I need a taxi" t-shirt.

The 70s inspired makeup was done by Urban Decay.

Photos by Daniela Gysler

Video by NYLON TV

Vive la France!

WFC Spring 2011 vid

Wildfox Couture - Vive La France from ny lon on Vimeo.

Some things I want...atm.

Wildfox Couture, Spring 2011

Nightcap Clothing, tuxedo tunic

Camilla Skovgaard platform leather sandals

The only thing that could make a Monday AWESOME

NEWWILDFOX NEWWILDFOX!!!

Clearly I'm excited. NYLON released a sneak peak of the WFC Spring 2011 collection on their website and the combination of Marie Antoinette/Sophia Coppola/traditional Wildfox style is heaven to my eyes. I'm a sucker for vintage-esque tee's (I have piles of my mother's old concert tees) and the way they use vintage to inspire new collections satisfies my oxymoronic desires for something vintage/current. Kim and Emily (pictured below, Kim left) have paired delicate negligees and lingeries with hippie flowered sweats and tees.

I could go on and on about this company, but I'll just get to the point. Here's a sneap peak @ Wildfox Couture's Spring 2011 Collection. (via NYLON Magazine, click here for an interview with WFC designers Kim & Emily)

I can't wait for WFC to release it officially, their collections always tell cool stories!

Visit Wildfox Couture's website here.

all images via NYLON Magazine

Wildfox and Witchcraft: Fall 2010

Wildfox Couture Fall 2010: It's Witchcraft from WILDFOX PR on Vimeo.

Another short film from the brand I can't get enough of, Wildfox Couture. Their Fall 2010 collection is Witchcraft inspired with a little help from the rabbits, snakes and magic potion no.9.

WILDFOX Couture: Young Guns

I LOVE Wildfox Couture. Check out their new Spring 2010 collection.



(yeah thats Allie from "The City"...lucky girl!)


www.wildfoxcouture.com

Bitten by the Wildfox Vamps

Summer 2009, "All Grown Up (I can do whatever I want)" collection

Fall 2008, "Love Bites" collection

Born in none other than Californ-i-a, this label has not only been able to step out and compete amongst other LA celeb brands, but it’s story and image has truly captured my eye. Designing duo and childhood bestfriends Emily Faulstich and Kimberley Gordon have taken their vision of indie, love, native and free spirits and projected it through their brand Wildfox Couture. This label delivers an edgy, carefree and spontaneous collection without compromising beauty and sexiness. Their latest collection, Fall 2009, plays with the story of two vampire vixens getting up to no good in their hotel suite. From junk food indulgences to bed and bath time fun, the girls with the exaggerated fierce red lips and fangs easily make me jealous. The obsession with vampires is a little OTT (over the top) for me since the release of Twilight however I can see how the vampire story has opened creative doors for designers to step outside the safety box and have some fun not only with their photo shoots but their designs demonstrated in their fall 2009 collection called “Love Bites”.

In addition to the blithe feel of the line, the most admirable component of Wildfox Couture is the presentation. Every designer for the most part has a vision, and a story that they tell and project in their collection. However, if you don’t have the time to study their collection it may be hard to crack the code and find the meaning behind the looks. This where Wildfox Couture differs, their seasonal look-books take shape as, well... a story that is short but sweet. By incorporating a title, photos, storyline, inspiration page and classic “The End” footer, Faulstich and Gordon allow their vision to be easily interpreted by the viewer, thus creating a more eminent connection between designer and admirer. I recommend checking out their homepage HERE or here to view all of their story-book collections. In the meantime here is a quick peek at some looks from the summer 2009 collection, “All Grown Up” (featuring 27 “I do what I wants”) and the fang loving fall 2009 collection, “Love Bites”.

Why do I love Wildfox? Well, apart from the above, I find the casual-chic element of the collections most appealing. Let’s face it... some days (sometimes more than others) even stylish girls just want to be comfy. Why compromise style for comfort? That is where Wildfox couture comes in as their line of playful oversized tees and graphic, printed leggings allows stylish femmes to have some down time, still look irresistibly sweet with an edgy rock-and roll kick. In other words, Wildfox Couture epitomizes the ideal beauty of casual attire. 

The ladies behind the label.

http://www.wildfoxcouture.com/