Tucked in the basement of the Hudson Hotel, Good Units hosted the intimate preview for Wildfox Couture's Fall 2011 collection on Wednesday.
The dark underground atmosphere contrasted the colourful and fearlessly dressed guests. Guests were mingling and bobbing around to The Misshapes, watched videos from previous collections and sipped cocktails named the "Jimmy Hendrix" and "Anita Pallenberg". Designers Emily Faulstich and Kimerbly Gordon wandered the crowd that had slowly turned into a dance party.
The walls were carefully speckled with giant flowers, which complemented the flower-child look of the collection. Unlike the Fashion Week shows a few blocks north at Lincoln Center, Wildfox models danced with guests and made their way through the crowd to the front of the room where they formed a tall, skinny, leggy spectacle. Photographers swarmed, making the show official.
True to their brand, the collection preview consisted of baggy t-shirts with Woodstock inspired words ("I left my heart at Woodstock") and an over-sized, fringed, smiley-faced poncho. My favourite: the baggy, yellow, "I need a taxi" t-shirt.
The 70s inspired makeup was done by Urban Decay.
Photos by Daniela Gysler
Video by NYLON TV
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