Bitten by the Wildfox Vamps

Summer 2009, "All Grown Up (I can do whatever I want)" collection

Fall 2008, "Love Bites" collection

Born in none other than Californ-i-a, this label has not only been able to step out and compete amongst other LA celeb brands, but it’s story and image has truly captured my eye. Designing duo and childhood bestfriends Emily Faulstich and Kimberley Gordon have taken their vision of indie, love, native and free spirits and projected it through their brand Wildfox Couture. This label delivers an edgy, carefree and spontaneous collection without compromising beauty and sexiness. Their latest collection, Fall 2009, plays with the story of two vampire vixens getting up to no good in their hotel suite. From junk food indulgences to bed and bath time fun, the girls with the exaggerated fierce red lips and fangs easily make me jealous. The obsession with vampires is a little OTT (over the top) for me since the release of Twilight however I can see how the vampire story has opened creative doors for designers to step outside the safety box and have some fun not only with their photo shoots but their designs demonstrated in their fall 2009 collection called “Love Bites”.

In addition to the blithe feel of the line, the most admirable component of Wildfox Couture is the presentation. Every designer for the most part has a vision, and a story that they tell and project in their collection. However, if you don’t have the time to study their collection it may be hard to crack the code and find the meaning behind the looks. This where Wildfox Couture differs, their seasonal look-books take shape as, well... a story that is short but sweet. By incorporating a title, photos, storyline, inspiration page and classic “The End” footer, Faulstich and Gordon allow their vision to be easily interpreted by the viewer, thus creating a more eminent connection between designer and admirer. I recommend checking out their homepage HERE or here to view all of their story-book collections. In the meantime here is a quick peek at some looks from the summer 2009 collection, “All Grown Up” (featuring 27 “I do what I wants”) and the fang loving fall 2009 collection, “Love Bites”.

Why do I love Wildfox? Well, apart from the above, I find the casual-chic element of the collections most appealing. Let’s face it... some days (sometimes more than others) even stylish girls just want to be comfy. Why compromise style for comfort? That is where Wildfox couture comes in as their line of playful oversized tees and graphic, printed leggings allows stylish femmes to have some down time, still look irresistibly sweet with an edgy rock-and roll kick. In other words, Wildfox Couture epitomizes the ideal beauty of casual attire. 

The ladies behind the label.

http://www.wildfoxcouture.com/