Marthe Aimé

Introducing the brilliant and innovative minds behind the label: Marthe Aimé

These two designers are the epitome of the luxurious and love inspired atmosphere of France. Their designs are very unique and prove to be the perfect touch to any outfit. Marthe Aimé has already been embraced by European fashionistas and in good time will embark on a journey to North America.

It is "The spirit of the french elegance and refinement. It is the metissage and the artistic variety. A mere nothing which becomes everything. The difference. The timeless. It is the result of a common passion" Steven and Barbara Asei-Dantoni of Marthe Aimé

For the FULL interview click the image below!

QUICK BIOS:

Barbara Asei-Danton: During her studies of Industrial design at Strate College Designers in Paris. Barbara was inspired by an internship in the Montevago's agency which specialise in creations for luxury brands. Soon she decided to create a line of fashion accesories.

Steven Asei-Danton: After his studies of Management & Finance at the University of Central Lancashire followed by various experiences in IT, Finance, Strategy and Management. Steven decided he wanted to be an entrepreneur and joined Barbara in the Marthe Aimé project.

Names:Barbara Asei-Dantoni & Steven Asei-Dantoni

Birth Place: Pau, France

Favourite spring look: For women small light dress with high heels with leather laces. For men colored tight t-shirt with Linen floating pants.

Favourite fabric: silk

Favourite fashion era: The 20's and the 30's

Fashion faux-pas that you can’t stand: Very large baggy pants too low below the waist.

Essential fashion item for women: A man on her arm!!!

Essential fashion item for men: A woman on his arm!!!

Favourite fashionable travel spot: Barcelona

Friends say you are always....: always in a rush.

Can’t live with: Mean spirited people

Can’t live without: LOVE

Words of wisdom: “Aide- toi et le ciel t'aidera”(Help yourself and the sky will help you)

Check out the full interview, click here.

Find the collection online @ www.martheaime.fr

Love it? To find updates and images, join the facebook group here:

MARTHE AIME on FACEBOOK

Peter Franco Sneakers

Q & A with designer, Willis Ansong of Peter Franco Sneakers.

Who are the brains behind the label?

 Myself (Willis Ansong), Michael Clarke, Taurean Scotland and Adrian Weekes

 How did you get into fashion design and why the name "Peter Franco Sneakers"?

 Peter Franco Sneakers, first came from a Law and Order episode. I was watching it in grade 11 journalism class doing a case study. The character (Peter Franco) inspired me. I took it as an alias and started to call myself that. Sneakers was added a year and half later during some first year university debauchery. From then on I knew I wanted to turn it into a creative platform. Literature, written by me was the first project to be present online along with photography. The fashion design enhanced and evolved after promo tees were made to get the word out and get my friends and homies to rep. We have been in retail since August 2008 and recently launched the online store on Earth Day April 22nd, 2009. The site has been live since May 2006, slowly but surely we're progressing.

 Who or what has inspired you?

 Magazine covers, a women's walk (when its meeeaan!), cupcake presentation in a bakery, drug culture, night life, barcelona, film noir movie posters, anything luxe and hood aka high&low, other peoples bio (the best reads really!)  and the ideology of "cool".

 What are you working on currently?

 June 1st were having a party @ Social to celebrate our summer tee release and conceptualizing the Fall online release presentation. Also were shooting a promo campaign in London and Lisbon in July so were planning the execution of that.

 

Who do you picture wearing the Franco Sneakers label?

 For people that see their dreams and follow them to the end. Art enthusiasts, freedom chasers, the after-school gang!

 So far, what would you say you’re most memorable experiences are (in designing etc)?

 Just seeing people proud wearing the pieces. The product began as a though and has now become a statement in people's wardrobes.

 Describe your collection?

 The New New Tuff Talk! (he laughs) A bit dirty with portions of sophisticated sexuality, epic pop culture clashed with everyones secrete pastime...

 

From left: Ladies "Nude" tee and Mens "Voyeurism" tee.

 Where can we find and purchase your collection?

 Gotstyle Mens Wear, 489 King Street West Toronto and Online www.francosneakers.com

 What can we look forward to from Franco Sneakers?

 More Pain, More Life, More Celebration, through tees, art prints and accessories

 Where do you see this line going, where will it be 5 years from now?

Were working like busy bees to grow something special. My team and I have an ambitious goal to acquire a space to showcase the visuals large format and sell our products permanently. In the mean time just contributing to the arts with our passion projects.

 

Show your support and head to the Social, 1100 Queen West on JUNE 1st!

*special thanks to DAVID KING @ http://salacioussound.com/ for hooking us up*